Golf Canada begins national campaign
Golf Canada, the national governing body for golf in Canada, has begun a new marketing campaign called “Golf is Calling.” The national initiative is intended to retain participants in the sport and attract consumers back to golf in 2021. It depicts golf as a social outlet and a way of preserving “a sense of recreational normalcy” during the COVID-19 pandemic. To coincide with the campaign, Golf Canada has also relaunched its website at <http://www.golfcanada.ca> to include a national course lookup tool and tee-time booking service.
“For so many Canadians who needed an outlet to play, be social and feel a sense of normal, golf was there for us,” said Golf Canada CEO Laurence Applebaum. “Golf is a sport of invitation, where we bring others along to experience and enjoy the game for a lifetime. ‘Gold is Calling’ is also a return invitation to the avid players and new enthusiasts who enjoyed the game in record numbers this past year. It is also an outreach and welcome to young and diverse audiences and a powerful confirmation that our sport offers the healthy attributes, safe environment, and industry capacity of nearly 2,300 facilities to support physical, social and mental well-being in a meaningful way.”