Taco Bell conducts Tac-cuterie contest
Taco Bell Canada recently conducted a contest promotion called “Tac-cuterie” to promote its new online ordering service. Consumers could enter by placing an online order at <http://www.tacobell.ca> between April 5 and 11. Fifty randomly-drawn winners will receive a branded wooden serving board, along with a collection of Taco Bell menu items large enough for a group. Taco Bell is a subsidiary of Yum Brands.
“Our fans have always been on top of the latest trends, so we weren't surprised when they started putting their Taco Bell favourites on display for ‘the gram’ in the style of a charcuterie board,” said Jessica Kleinert, international marketing manager at Taco Bell. “What better way to celebrate the launch of our new online ordering service than by paying homage to our loyal fans and making ‘the gram’ a reality with Tac-cuterie.”