More Rewards begins Fueling Sport program
Loyalty program More Rewards has begun a promotion called “Fueling Sport” in collaboration with grocery store chain Save-On-Foods. The five-year program will incorporate fundraising efforts, sponsorships and discounts for local youth sport teams and amateur athletes in western Canada. The program will provide approximately 500 athletes and 150,000 community-level youth athletes from British Columbia to Manitoba with $10 million in support.
“An athlete’s journey from their hometown field to the top of the podium is often incredibly challenging,” said More Rewards president Dan Howe. “Between the cost to compete, the time and sacrifice away from home, friends and family and the daily grind from weight room to field of play, our Canadian athletes are tireless in their pursuit. We are thrilled to say that from today forward, we are making a meaningful impact to fuel their journeys and reward their efforts with free and discounted groceries from Save-On-Foods for an entire year.”