Coors Light releases Raptors weighted hoodie
Molson Coors has begun a Canadian promotion for its Coors Light beer brand aimed at fans of the Toronto Raptors basketball team. Consumers can enter the contest promotion by visiting the brand’s Instagram or Facebook pages to nominate a fan who needs help relaxing during the end of the NBA season. Winners will receive a limited-edition 10-pound weighted hoodie intended to produce a calming effect when worn during games. Consumers can also purchase the apparel at Ship and Sip. Coors Light is the official beer sponsor of the Raptors.
“Raptors fans are so passionate about this team, and sometimes the excitement and pressure of the game can be overwhelming,” said Akil Augustine, spokesperson for Coors Light. “The Raptors weighted hoodie can help Toronto fans cool off when we know that the Raptors are facing a new type of adversity and emotions are running high.”