Sour Patch Kids conducts contest
Food company Mondelez Canada has begun a promotion for its Sour Patch Kids candy brand. Until Aug. 15, the company will conduct a contest related to a limited-time “mystery flavour” of the product. Every two weeks until July 22, the company will release clues online at <http://www.sourpatchkidsmystery.ca>. Consumers are invited to attempt to solve the mystery of the new flavour for a chance to win the grand prize of $25,000. The contest also is being supported by in-store materials, digital advertising and social media content. In addition, convenience store chains Circle-K and Couche-Tarde will sell branded specialty frozen beverages during the contest.