SodaStream promotes Bubly Drops
PepsiCo recently conducted an online promotion for its SodaStream brand to support the Canadian launch of a related sparkling water product called Bubly Drops. The promotion, which took place on May 6, involved musician Michael Bublé making surprise appearances in a series of online meetings. These included a municipal town meeting, a cooking class, an online mothers’ group, a business meeting, a fitness class and a birthday party for a teacher.
“Michael Bublé spreads excitement wherever he goes,” said Rena Nickerson, general manager of SodaStream Canada. “Popping in out of nowhere and livening up everyday Zoom calls was an ideal way to announce the arrival of SodaStream and Bubly Drops in Canada. Everyone appreciates a splash of sparkle to their day.”