Budweiser begins NHL playoffs promotion
Budweiser Canada has begun a promotion called “This Bud’s on Us” tied to the 2021 NHL Stanley Cup playoffs. Consumers who are of legal drinking age in Canadian cities with teams in the playoffs can enter the promotion online. Registrants in the final Canadian city to remain in the playoffs will receive a five dollar Budweiser gift card. The eligible cities are Toronto, Montreal, Edmonton and Winnipeg. Budweiser in Canada is produced by Labatt Breweries of Canada.
“Budweiser and hockey go hand in hand, and in a season unlike any other we wanted to deliver a monumental celebration to mark the crowning of the King of the North,” said Mike D'Agostini, marketing director for Budweiser. “While we won't be able to get together and cheer on our favourite teams in person, we hope that with the delivery of our iconic Red Light and a Budweiser, we'll provide Canadian hockey fans a chance to toast our national game.”