Molson Coors begins Vizzybility Project
Molson Coors has signed a promotional agreement with media personality Queen Priyanka in support of its Vizzy Hard Seltzer. According to the company, Priyanka will take on the position of community impact director and will participate in an initiative called the “Vizzybility Project.” The project is intended to support LGBT artists by providing grants, mentorship and media exposure for artworks. Four Canadian artists will receive grants consisting of funds and services valued at approximately $35,000. The initiative is being conducted in association with non-profit organization Queer Collective. Artists can apply online at <http://vizzyhardseltzer.com/en-CA/vizzybility-grant-program>.
“Vizzy is a brand built on being proud of what makes it different,” said Leslie Malcolm, marketing director for Vizzy Hard Seltzer. “Helping to make someone feel seen for their whole self, differences and all, is true to our DNA and we look forward to making a long-term and positive impact to the vibrant LGBTQ+ community in Canada.”