VanVleet joins Wondr Gaming
Wondr Gaming, a BC-based company specializing in competitive video game events, has appointed professional basketball player Fred VanVleet of the Toronto Raptors to the position of director of strategic athlete engagement. According to the company, VanVleet will provide guidance on athlete engagement and partnerships, as well as provide support for influencer activities, social media activities and content marketing campaigns.
“Fred VanVleet is an inspiration,” said Jon Dwyer, chairman and CEO of Wondr Gaming. “He is leader on and off the court, and to have him join the Wondr team to play a strategic role in our future growth is a huge opportunity for the business and an absolute honour. This engagement is another example that the future of businesses interacting with athletes is not on an ad hoc basis, athletes like Fred VanVleet are more than ambassadors for companies, their experiences, knowledge and wisdom can play a central role in a company's growth.”