PondView Estate Winery rebrands
PondView Estate Winery in Niagara-on-the-Lake, ON has undertaken a rebranding effort. The company will now operate as Bella Terra Vineyards. According to the firm, the name change is intended to reflect the succcess of its Bella Terra product line. The new visual design and packaging is intended to reflect company founder Luciano Puglisi’s family history in Sicily, as well as “the connection between earth and sun that are the foundation of excellent grape farming.” The design features a depiction of a clay tile often used on Sicilian buildings. In addition, a new website has been launched at <http://www.bellaterravineyards.ca>.
“It is important to me to let our guests know that our wines start right here in our own vineyards in one of the most exciting and still developing growing regions in the world,” said Puglisi.