Corus debuts new product sampling service
Corus Entertainment of Toronto has introduced a new service for advertisers called “Unboxed by Corus,” which will specialize in product discovery and sampling programs. According to the company, advertisers can make use of sampling options such as “The Foodie Box” from Food Network Canada, or “The Glam Box” from Slice. These boxes will contain products and samples from participating brand partners, supported by the company’s digital and linear properties. Campaigns can also include editorial product reviews and testimonials, remarketing, inclusion in Corus Amazon storefronts and influencer activities.
“We have incredibly engaged audiences across our platforms who are coming to us to feed their passions and who are looking for advice, inspiration and new products,” said Dervla Kelly, senior vice-president of marketing at Corus. “Following tremendous success with a pilot program, we're excited to roll out a suite of new integration opportunities for brands that connect them to our audiences, bridging the gap between awareness and transaction.”