Budweiser begins BBQ Insurance contest
Budweiser Canada has begun a contest promotion called “Budweiser BBQ Insurance,” intended to reduce consumer worry about summer barbeque events. Consumers who must cancel a barbeque for reasons such as rain or equipment failure can complete a claim submission online at <http://www.bbqinsurance.com> for a chance to receive a Budweiser BBQ Insurance package valued up to $2,500. There will be a weekly draw for secondary claim packages and three separate draws for the top claim package through the summer. Budweiser Canada is a division of Labatt Breweries of Canada.
“Barbeque season is here and Budweiser knows how much Canadians have been looking forward to firing up their grills,” said Mike D'Agostini, senior marketing director at Budweiser Canada. “There's been a lot of unpredictability this year and we wanted to protect Canadians love of grilling. Budweiser BBQ Insurance is an exciting venture for the brand. Our consumers love to barbeque and because of that it is a platform that we have always activated around. We wanted to take our dedication to barbeque season one step further this year by creating something totally ownable for Budweiser and the out-of-the-box nature of BBQ Insurance does just that.”