Nestle Canada begins Nesquik campaign
Nestlé Canada has begun a campaign for its Nesquik chocolate milk powder called “It’s All in the Making.” The campaign highlights the product’s new recipe, sustainably-sourced ingredients and lack of artificial colours, flavours or sweeteners. The effort is aimed at parents children who are at an age when they are too old for the “little kid things” but too young for “everything else.” The creative depicts making a glass of Nesquik is something children of this age can do. The campaign, developed by McCann Canada, includes television commercials, social media content and digital advertising.
“Nesquik is such a nostalgic brand and it was important to us that we create a product that parents could feel good about sharing with their kids,” said Eryn Pasut, marketing director of Nestlé Beverages. “We loved the idea of reinforcing not just the fun of making Nesquik, but the role it plays in a kid’s burgeoning independence.”