Genesis conducts promotion with TSC
Genesis Motors Canada of Markham, ON has begun a joint venture with shopping specialty television channel TSC. On July 8, the channel will run a one-hour program called TSC Auto Motives that will focus on the Genesis GV70 sport utility vehicle. The program will highlight the vehicle’s design, features, technology and driving experience. The promotion will also offer test drives for which a GV70 will be brought to a consumer’s home, as well as home delivery of purchased vehicles and all-inclusive pricing. The effort also includes a limited-time special offer of $1,250 in accessories for consumers who purchase a GV70, as well as a $750 TSC gift card. According to the company, the promotion is aimed primarily at women. The show will be hosted by car expert Emma Hancock.
“Customers are at the core of everything we do, and our goal is to ensure that every touchpoint Canadians have with Genesis is exceptional,” said Lawrence Hamilton, executive director of Genesis Motors Canada. “I’m pleased to partner with TSC to showcase the brand in a unique way and welcome a new audience into the Genesis family.”