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New Canadian cities join Hybrid City Alliance

Tourism organization Destination Canada has joined an international initiative called the Hybrid City Alliance. The effort is intended to develop technological infrastructure that will allow meetings, events and conventions to take place in multiple cities in both pysical and online venues. The alliance was founded in 2020 by the cities of Ottawa, The Hague, Geneva and Prague. Edmonton and Winnipeg have now joined the alliance, bringing the total number of participating cities to 18.

“We’re pleased to see three Team Canada partners join this dynamic alliance, showcasing Canada’s spirit of innovation,” said Chantal Sturk-Nadeau, executive director of business events at Destination Canada. “Of the 18 cities who have joined, our three Canadian destinations are helping ensure international meetings in the future are inclusive, collaborative and offer seamless solutions for meeting planners, aligned with Canada’s sector expertise and values that create meetings with purpose in Canada.”

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