AFK signs sponsors
Torstar and Enthusiast Gaming have signed a series of sponsorship agreements in support of their recently-launched joint venture AFK. The sponsors include RBC, General Motors and Holt Renfrew. RBC and GM have signed-on as founding sponsors, while Holt Renfrew has become the property’s contest sponsor. RBC will also sponsor of AFK program Level Up. AFK is aimed primarily at video game enthusiasts. Its content consists of online videos and other digital content featuring Enthusiast Gaming personalities.
“Helping young people not only prepare, but succeed, in the future of work includes empowering them to engage with the world around them, including their financial education” said Matt McGlynn, vice-president of brand marketing at RBC. “RBC is proud to be a founding partner of AFK, and to help facilitate further collaboration and inspire important conversations amongst the gaming community.”