RBC signs promotional deal with Harold Varner III
RBC has signed a promotional agreement with professional golfer Harold Varner III by which he will become an advisor for a new initiative called the RBC Community Junior Golf Program. Conducted in association with Golf Canada, the program is intended to promote diversity and equity in golf by enabling affordable access to the game for youth in underrepresented communities. Varner will host the official launch of the program at a Toronto-area gold course in September at which he will offer golf advice to participating youth.
“As a long-standing supporter of golf, RBC is proud to launch a program that will help increase diversity, inclusivity and access to the game of golf,” said Mary DePaoli, chief marketing officer at RBC. “We believe in ensuring everyone has equal opportunity to realize their full potential and we look forward to bringing this program to life with the support of Harold Varner III, our newest Team RBC ambassador and someone who is equally as passionate about working with youth as we are.”