Ikea resumes Swede Space campaign
Home furnishings retailer Ikea Canada has begun a second season of an online video series called “Swede Space.” The series, hosted by Ikea’s head of design Kathy Davey, focuses on home design topics such as creating a work space, an exercise space or a multi-functional space. The videos will be posted to the Ikea Canada YouTube channel. The campaign was developed by Rethink and The Story Lab, with media work by Carat.
“We’re super excited for season two as we expand the tips and ideas we share that focus on the home of tomorrow,” said Davey. “Circularity, ergonomic living and creating multi-functional spaces are core pillars of season two and we hope Canadians feel inspired to embrace these creative, affordable ideas.”