Nespresso conducts Doing is Everything promotion
Coffee brand Nespresso has begun a promotion called “Doing is Everything.” The effort takes the form of art installations in Ontario and Quebec intended to highlight the brand’s work to “create a positive impact.” The installations were created in collaboration with artists Briony Douglas and Pauline Loctin to address themes of sustainability in the coffee industry. The two window installations are made of reused materials and will be displayed at four Nespresso boutique locations in Toronto, Laval and Montreal through the fall.
“‘Doing is Everything’ means that we at Nespresso believe in making a positive impact through our actions,” said Julie Pomerleau, marketing vice-president at Nespresso Canada. “We are thrilled to collaborate and support local artists like Briony and Pauline to create installations that will not only make an impactful visual moment in our boutiques windows but also represent the importance of having a circular mindset benefiting a more sustainable future.”