Jackson-Triggs breaks new campaign
Canadian wine brans Jackson-Triggs has begun a new campaign called “Everyday Legenday.” According to the company, the campaign is intended to “celebrate small moments of togetherness” as the COVID-19 pandemic eases. The campaign is also intended to “foster a more inclusive and diverse wine world” that is more accessible to consumers that have been “historically underserved and underrepresented.” The initiative includes a television commercial that depicts a couple in the style of a television sitcom. This will be accompanied by online video and social media advertising. The campaign will run until Dec. 12.