Prospera Credit Union breaks new campaign
Prospera Credit Union of Vancouver has begun a new awareness campaign intended to demonstrate the benefits of community-based banking. This is the credit union’s first campaign in BC. Developed by PS DDB, the initiative feaures stories about the value of local banking. The campaign also introduces new branding for Prospera following its merger last year with Westminster Savings. The new branding includes a redesigned logo and the tagline, “Local Banking Means More.” The campaign includes two video ads, as well as display, radio, transit shelter and in-branch ads, and social media content. Media work is being conducted by Elevator Strategy. The campaign will run until the end of the year.
“The brand promise gave us permission to project a friendly, playful tone of voice,” said Katie Ainsworth, vice-president and creative director at PS DDB. “Local is a friend or a neighbour. It’s someone you know. And that familiarity, that sense of community, allows us to tell completely different stories than other banks.”